Convert shoppers to walk-ins
Operating a successful hospitality business means making decisions on a daily basis to keep your offer relevant. What if your advertising could react in the same way to bring customers to your table?
Engage customers when footfall is low
Advertise when your store footfall is low but it
is busy in the location.
Build venue and
brand visibility
Build brand awareness and customer intent by telling people your store location.
Tell customers you have seats available
Have tables ready ? Let customers nearby know.
Drive happy hour
offers
Run your advertising on the day to entice customers.
Costa Coffee
Costa Coffee aimed to boost foot traffic to their Westfield Stratford locations beyond peak hours. They ran a campaign using dynamic ads that featured time-specific product offers and real-time store occupancy data to let customers know when seats were available.
Busaba
Busaba used StoreBoost to drive customer visits to their Westfield London restaurant when it was not busy. Using real-time occupancy data from the restaurant, Busaba was able to activate pre-set digital ads in the Westfield mall when seats were available.
Guinness
A data -driven DOOH campaign enabled Guinness to target fans during the 6 Nations Rugby tournament. Over match weekends dynamic creative provided a countdown to kick-off for each match. Real-time pub occupancy data provided by the StoreBoost sensor updated the creative to direct fans to the best pubs nearby to watch the game.
Pimm's
Pimm’s launched a data-driven ‘Pimm’s o’clock’ campaign using StoreBoost sensor data to identify nearby pubs with available seating. The dynamic creative activated only when space was available, directing people to the nearest participating pub. Roadside digital panels close to these pubs delivered the messaging in real time, enhancing relevance.
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Burger King
Burger King’s 'Food Moments' campaign marked its first use of real-time proximity advertising. Dynamic creative tailored to breakfast, lunch, and dinner times was delivered through DOOH media near 14 London Burger King restaurants. The campaign targeted consumers at key meal times to drive footfall and increase in-store visits.