The retail focused DSP
Traditionally, shopper marketing focuses efforts on conversion inside the store and to a much lesser extent on proximity marketing. StoreBoost extends marketing activity to outside the store to new prospects who are in a shopping mindset, who can be nudged to visit by the right advertising.
The StoreBoost DSP enables retailers and brands to advertise to potential customers in proximity to their stores using the power of digital out-of-home media.
PROGRAMMATIC MEDIA DELIVERS BETTER ROI
We only use programmatic media so you can optimise when you advertise delivering improved ROI. Our advertisers only buy media when the rules they set in the platform are met based on data points such as footfall, time, sales and weather.
This is StoreBoost’s ‘always ready’ solution ensuring advertisers are always getting the best value for their advertising investment.
REAL-TIME MEASUREMENT OPTIMISES CAMPAIGNS
The StoreBoost sensor measures footfall in real-time and uses this data to both activate your advertising campaign and also measure resulting change in footfall to your store.
Within the platform you can see the performance of a campaign showing the overall footfall change to your store in real time.
DYNAMIC CREATIVE IMPROVES AD RESPONSE
Dynamic creative helps to enhance the relevance of your messaging, connecting to customers in a more powerful way. Data can be used to activate advertising at the right time based on rules - 'it's sunny so show summer collection ad'. Or be used as content itself in the ad - such as a countdown clock to a limited time offer.
Dynamic, data driven, contextual content is proven to be more effective than standard advertising by as much as 50% on most brand and performance measures.
CAMPAIGN MANAGEMENT
Campaign set-up and delivery across single or multiple stores with easy data activation set-up and creative scheduling.
CAMPAIGN PERFORMANCE
Our key metric is footfall change in the 2 hours following delivery of advertising. We benchmark positive footfall uplift in store and the number of campaign days this is achieved.
FOOTFALL ANALYTICS
The analytics dashboard allows you to see store footfall change across your retail estate for any given timeframe from minutes to months.
Easy to use platform
The platform combines easy campaign set-up for single or multiple store campaigns with in depth performance measurement in real-time and as post campaign reports.