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DATA POINTS USED
Guinness
A data -driven DOOH campaign enabled Guinness to target fans during the 6 Nations Rugby tournament. Over match weekends dynamic creative provided a countdown to kick-off for each match. Real-time pub occupancy data provided by the StoreBoost sensor updated the creative to direct fans to the best pubs nearby to watch the game.
+29%
Largest matchday footfall increase +29%
+3%
Average footfall increase across all pubs
Creative
The creative featured a location aware ad and a dynamic countdown to the game.
Nespresso
Casamigos
On Running
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