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NEWS AND VIEWS



The rise of Retail OOH in 2025
While 90% of retail media spend is going online, over 85% of all transactions are still in physical stores. Of that retail media spend, a...
Jun 20
How could dynamic pricing drive growth in pDOOH?
After the Oasis Ticketmaster debacle the term dynamic pricing has surged into recent mass consciousness. New to some but not in retail...
Jun 20


Balancing the Scales: Rethinking Retail Strategy for All Year-Round vs Christmas Spending Focus
Christmas 2023 in the UK retail sector, revealed a nuanced scenario: Despite a record advertising spend of £9.5 billion, a 4.8% increase...
Jun 20


Is the record 2023 Christmas Retail Spend justified in terms of ROI?
As the festive season approaches a crescendo, the 2023 Christmas retail landscape presents a unique blend of challenges and...
Jun 20


Cost of Living Shifts OOH Focus: Performance Over Mass Awareness
In an era dominated by the cost-of-living crisis, retailers face an urgent need to recalibrate their marketing strategies. As consumers...
Jun 20


Prime Day helps boost physical retail as well as online
Huge ad spend for Prime Day has driven success in creating a new retail event to rival Black Friday on and offline. According to Statista...
Jun 20


Retail Footfall During Bank Holidays
May is almost here, with three bank holidays throughout the month, due to the additional day for King Charles’ coronation. Bank holidays...
Jun 20


Summer Retail Trends
Summer is one of the most significant moments in the retail calendar. Consumers spend more time outdoors, children have a long break from...
Jun 20


The Sephora Effect
After months of anticipation, Sephora UK opened its doors yesterday for the first time in 18 years. Shoppers, predominantly young women,...
Jun 20
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