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DATA POINTS USED
Busaba
Busaba used StoreBoost to drive customer visits to their Westfield London restaurant when it was not busy. Using real-time occupancy data from the restaurant, Busaba was able to activate pre-set digital ads in the Westfield mall when seats were available.
+14%
Average footfall uplift
+23.5%
Increase in sales of Busaba Bowls
Creative
The campaign ran with two creatives; one featuring the Busaba lunch bowl offer and the other with directional copy to help drive footfall to the restaurant.
The ‘Busaba Bowls’ creative was scheduled to activate only Monday to Friday and the ‘Seats Available’ creative any time during the week and weekend.
“We were thrilled with the results for the Busaba bowls promotion and will be using StoreBoost again”
— Regional Store Manager, Busaba
Nespresso
Casamigos
On Running
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