DATA POINTS USED
Costa Coffee
Costa Coffee aimed to boost foot traffic to their Westfield Stratford locations beyond peak hours. They ran a campaign using dynamic ads that featured time-specific product offers and real-time store occupancy data to let customers know when seats were available.
+7%
Average early morning footfall uplift
+3.9%
Increase in all revenue sales
+4.7%
Increase in sales of beverages
Creative
The creative featured a range of products and offers that were relevant to the time periods that were targeted throughout the day.
Multiple dynamic ads featured contextual messaging and products for Early morning, Morning, Lunch, Afternoon and Evening.
In addition, when footfall was 25% below historical at any given time of day this triggered a low footfall ad with a seats available message pushing customers to the store.
“StoreBoost helped us prove we can drive incremental footfall and sales in key day parts as well as positive brand metrics. Dynamic, localised ads also proved to be more effective than generic copy”
— Adam Deal - Digital Marketing Manager, Costa
Nespresso
Casamigos
