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DATA POINTS USED
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Burger King
Burger King’s 'Food Moments' campaign marked its first use of real-time proximity advertising. Dynamic creative tailored to breakfast, lunch, and dinner times was delivered through DOOH media near 14 London Burger King restaurants. The campaign targeted consumers at key meal times to drive footfall and increase in-store visits.
+9.5%
Footfall uplift
+6%
Increase in all product sales
Creative
Creative variants delivered a targeted message based on time of day and distance to the nearest Burger King.
"We ran a successful test of proximity based real-time marketing triggering dynamic advertising near our restaurant's and measuring the uplift in the footfall in real-time"
— Soco Nunez Cela - Head of Brand and Marketing Comms Burger King
Nespresso
Casamigos
On Running
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