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DATA POINTS USED
Westfield Ice Rink
Westfield used StoreBoost to drive visits to its Christmas Ice Rink, activating ads when rink footfall dropped 10% or mall footfall rose 10% above average. Creative featured live queue times to encourage impulse walk-ins, making it easy for shoppers to join in.
+5%
Footfall uplift within 2 hours of advertising
75%
Campaign days that saw a positive footfall uplift
+23%
Media optimisation
Creative
Queue time creative and offer update during campaign.
Nespresso
Casamigos
On Running
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