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DATA POINTS USED
Nespresso
Nespresso used StoreBoost to drive customer visits to their Westfield London store with a product offer. The two week campaign used real-time occupancy data from the store to show current queue time to potential customers.
+5%
Average footfall uplift
+40.5%
Increase in sales of Vertuo coffee machines and coffee capsules.
x5 ROI
Return on investment
Creative
The campaign ran with a creative featuring the Nespresso coffee machine offer and these dynamic elements:
Clock
Shows consumers the posters are live
Queue time – Low / High
Indicating when footfall was low to motivate consumers to come now
Welcome message based on time of day
Localised messages are proven to by noticed by consumers
“StoreBoost helped us create and test a new model of proximity based OOH for our latest promotional campaign, delivering encouraging results”
— Ali Noble - retail marketing specialist Nespresso UK
Casamigos
On Running
Vue Cinemas
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