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DATA POINTS USED


On Running
ON Running used StoreBoost to raise awareness of their new London Flagship store. The campaign used real-time occupancy data from the store and weather data to optimise playout of the campaign. Creative variants included direction to store, night running and day time sun running.
+6%
Footfall increase to store
+9%
Media optimisation


Creative
The campaign ran for three weeks with five creatives all featuring the new handbag range.
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