top of page
DATA POINTS USED
Vue Cinemas
Vue Cinemas ran a Westfield Stratford campaign using dynamic, proximity ads to boost off-peak visits, influencing nearby shoppers and encouraging films as part of mall trips to increase footfall and engagement.
+17%
Average footfall uplift
Creative
The creative featured the Captain Marvel and Dumbo film releases with a dynamic countdown to the next showing.
The dynamic ad used logic to switch between the two films based on their schedule for any given day.
The ads ran from 9am to 6pm to focus the advertising during non-peak hours.
“We ran a successful test at Vue Stratford that provided real evidence that we could influence customer behaviour outside our peak periods”
— David Jackson - Head of Corporate Sales and Advertising, Vue
Nespresso
Casamigos
On Running
bottom of page