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DATA POINTS USED
Three
Three launched a multi-mall campaign using StoreBoost to drive store visits. Real-time occupancy data activated the campaign only when footfall dropped 10% below average. A dynamic queue time graphic appeared on DOOH screens, showing when stores were quiet to encourage customers to drop in and speak with staff.
+9.5%
Average Footfall uplift
50%
Activated days delivered positive footfall uplift
+42%
Increase in purchase intent during campaign
Creative
The campaign ran with a creative featuring the Samsung Flip and Fold products. The creative included these dynamic elements;
Queue time – Low / High
Indicating when footfall in the nearby store was low to motivate consumers to come now
Location message
Localised messages are proven to by noticed by consumers
Nespresso
Casamigos
On Running
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