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DATA POINTS USED
Situ-Live Maserati Grecale Launch
For the global launch event of the Maserati Grecale they used StoreBoost to drive customer interest on the day of the event. Advertising displaying a countdown to the start of the event played out across the mall generating a +28% increase in visitors.
+28%
Increase in footfall to store during event
50%
Ad recall on digital screens
Creative
Campaign featured a countdown to event creative.
“The event awareness advertising had a significant impact on the attendance of the Maserati event. Both us and Maserati were very pleased with the results and the positive return on investment.”
— Lexie Taylor - retail marketing Situ Live
Nespresso
Casamigos
On Running
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