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DATA POINTS USED
Rescue Remedy
Nelsons’ “Taking Flight” campaign aimed to boost airport Boots footfall and Rescue Remedy sales, using flight-data-driven creative for added context and relevance.
+20%
Average footfall uplift
+78%
Increase in combined sales all products
+56%
Increase in sales per passenger
Creative
The creative featured multiple dynamic ads with relevant messaging for 5 Rescue Remedy products. Products were featured across the morning, afternoon and evening depending on their relevance to the consumer for a particular departure time.
In addition a set of dynamic ads used flight data to insert the destination airport into copy. A total of 240 destinations were used across the 3 airports.
“StoreBoost helped us create dynamic advertising using flight and footfall data to ensure our marketing was more relevant and effective”
— Sandra Niland - Head of Marketing, Nelsons
Nespresso
Casamigos
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