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DATA POINTS USED
Lego
Lego used StoreBoost to drive incremental customer visits to their Westfield Stratford store outside of peak times. The campaign ran after the summer school holidays and featured 5 separate ads with dynamic messaging to encourage visits to the store.
+5%
Footfall uplift within 2 hours of advertising
+12.8%
Increase in all product sales
63%
Ad recall on digital screens
Creative
The campaign ran with 4 different ads. The creative included these dynamic elements:
Direction to store
Messaging to direct shoppers to store
Queue time – Low / High
Indicating when footfall was low to motivate consumers to come now
Nespresso
Casamigos
On Running
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