DATA POINTS USED
Kleenex
Kleenex partnered with StoreBoost to drive sales at partner stores, using ads themed around family, eating, travel, and cinema to encourage shoppers to pick up Kleenex wipes.
67%
Ad recall on digital screens
+22.5%
Increase in all product sales
Creative
The campaign ran with creative featuring the themes Family, Travel, Cinema and Eating. These placed the Kleenex products in context for the target audience.
The creative included these dynamic elements:
Direction to store
Messaging to direct shoppers to Boots and Waitrose stores
Queue time – Low / High
Indicating when footfall was low at partner stores to motivate consumers to come now
Pollen data
A specific creative using Kleenex PollenPal data to communicate to shoppers the real-time pollen count and promote the Kleenex allergy product
Nespresso
Casamigos
