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DATA POINTS USED
JD
JD used StoreBoost to run a dynamic mall campaign for their new store. Ads were triggered only when foot traffic dropped 10% below average, maximising impact. Bold creatives with live time and product images ran on DOOH screens, driving shoppers to the first-floor store to engage with staff.
+14.5%
Average Footfall uplift
60%
Ad Recall
Creative
The campaign ran with a creative featuring a Nike sneaker, exclusive to JD. The creative included the following dynamic elements:
Live Clock
Displayed the current time in real time, helping the ad feel timely and relevant to passing shoppers.
Location-Specific Messaging
A clear call-to-action directed shoppers to the new JD store on the first floor, making it easy to find and visit.
Nespresso
Casamigos
On Running
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