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DATA POINTS USED
Holland & Barrett
Holland & Barrett partnered with StoreBoost to launch a proximity-based DOOH campaign across UK malls. Ads were triggered when footfall dropped, optimised in real time, and tailored to time-of-day performance. The campaign achieved an 8% average uplift and exceeded benchmarks, proving targeted media effectively drives in-store.
+8%
Footfall uplift within 2 hours of advertising
64%
Campaign days that saw a positive footfall uplift
Creative
Time based messaging creative was used throughout the day.
Nespresso
Casamigos
On Running
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