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DATA POINTS USED


EE Squid Game Store Takeover
EE and Netflix partnered on a Squid Game 2 store takeover at Westfield London, with StoreBoost driving awareness via D6 screens. The store saw a +16% footfall uplift, outperforming the mall during the event.
+16%
Increase in footfall to store during event
93%
Ad recall on digital screens


Creative
Dynamic creative countdown to event
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