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DATA POINTS USED


EE Samsung Galaxy
EE used StoreBoost to support the Samsung Galaxy 22 launch, activating ads with real-time footfall data during quieter periods. The campaign drove a notable footfall uplift, helping the store outperform the mall throughout its run.
+8%
Footfall increase to store
+29%
Increase in purchase intent
+24%
Footfall increase in 2 hour window after advertising


Creative
The campaign ran with a creative featuring the new Samsung Galaxy 22.
Clock
Shows consumers the posters are live
Queue time – Low / High
Indicating when footfall in the store was low to motivate consumers to come now
Welcome message
Localised messages are proven to by noticed by consumers
Staff available to help message
Using the occupancy data from the store
“The StoreBoost campaign drove strong footfall and brand results and we are excited to collaborate on more innovative projects in the future”
— Katie Fleming - retail marketing EE
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