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DATA POINTS USED


Don Julio
Don Julio used StoreBoost to drive awareness and customer visits to Duty Free at Heathrow and Gatwick Airports. The campaign targeted travellers on their way to Ibiza. Sales of Don Julio at Duty Free showed significant uplift over the campaign.
+29%
Average increase in footfall to store
+76%
Increase in sales of Don Julio at Heathrow Duty Free YOY
+408%
Increase in sales of Don Julio at Gatwick Duty Free YOY


Creative
The campaign ran for three weeks featuring a creative with a countdown to the next flight to Ibiza.
"StoreBoost helped Don Julio amplify our summer partnership with Pacha with programmatic OOH advertising that fuelled brand and performance metrics to our key audience at just the right time".
— Ben Watt, Head of Digital and Media Global Trave Retail, Diageo
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