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DATA POINTS USED


Deciem
Deciem used StoreBoost to drive customer visits to their Westfield London store. The campaign used real-time occupancy data from the store to show a free consultation ad when the store was not busy. In addition, a product gift ad displayed when the mall footfall was indexing +10% higher than average.
+5%
Average footfall uplift
+18%
Increase in product sales


Creative
The campaign ran for three weeks with two creatives;
One featuring a consultation offer that activated when the store was not busy.
One featuring a gifting offer that activated when the mall was busy.
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