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DATA POINTS USED


Currys
Using real-time occupancy data from StoreBoost sensors, the campaign ran during quieter periods when advisors were available, reducing wait times and enabling personalised support for a smoother, more engaging shopping experience.
+7%
Footfall uplift within 2 hours of advertising
67%
Campaign days saw increase in footfall to store
+9%
Increase in purchase intent


Creative
The campaign ran for two weeks with an ad
encouraging shoppers to engage with Curry's
tech experts at times when they were less busy.
Clock
Shows shoppers the posters are live
Queue time – Low / High
Indicating when footfall in the store was low to motivate consumers to come now
Staff available to help message
Using the occupancy data from the store
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