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DATA POINTS USED
Boots Christmas
Boots ran a data-driven Christmas campaign using StoreBoost sensors to measure in-store footfall across nine key UK mall locations. Dynamic creatives featured a countdown to Christmas and directions to nearby stores. Delivered via proximity DOOH, the two-week campaign drove increased footfall, with all participating stores seeing a positive uplift.
+21%
Footfall uplift
60%
Ad Recall
64%
Campaign days saw positive 2hr footfall uplift
Creative
Countdown to Christmas
3x creatives featured a countdown to Christmas and a store location in the mall for each of the nine Boots stores.
“StoreBoost helps the omnichannel team optimise media buying and contextual messaging at moments that matter in proximity to our stores.”
— Ollie Shayer - Head of omnichannel media Boots
Nespresso
Casamigos
On Running
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