DATA POINTS USED
Adidas
Adidas used StoreBoost for a dynamic mall campaign promoting the latest Ultraboost. Ads activated only when foot traffic fell 10% below average, targeting quieter moments. Bold visuals, live queue updates, and a clear call-to-action ran on DOOH screens, driving shoppers in-store to connect with experts and try the product.
+8%
Average Footfall uplift
30%
Ad Recall
65,000
Shopper Reach
Creative
The campaign ran with a creative featuring the Adidas Ultraboost. The creative included the following dynamic elements:
Live Clock
Displayed the current time in real time, creating a sense of immediacy and relevance for passing shoppers.
Real-Time Queue Indicator
A live queue time bar showed how busy the store was, helping to reduce hesitation and encourage visits during quieter moments.
Location-Specific Messaging
Clear directions to the Adidas store on the first floor made it easy for nearby shoppers to take immediate action.
Nespresso
Casamigos
