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DATA POINTS USED
UGG
Ugg undertook a DOOH campaign to test proximity to store dynamic advertising. The campaign utilised the StoreBoost platform delivering ads to D6 panels at Westfield White City mall across a two week period. Overall sales increased by 6.5% compared to the previous 2 weeks.
+11%
Average Footfall uplift
+6.3%
Increase in all product sales
Creative
The campaign ran for two weeks with a dynamic ad
showing time of day messaging.
M&Ms
Adidas
JD
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