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DATA POINTS USED
Three
Three launched a multi-mall campaign using StoreBoost to drive store visits. Real-time occupancy data activated the campaign only when footfall dropped 10% below average. A dynamic queue time graphic appeared on DOOH screens, showing when stores were quiet to encourage customers to drop in and speak with staff.
+9.5%
Average Footfall uplift
50%
Activated days delivered positive footfall uplift
+42%
Increase in purchase intent during campaign
Creative
The campaign ran with a creative featuring the Samsung Flip and Fold products. The creative included these dynamic elements;
Queue time – Low / High
Indicating when footfall in the nearby store was low to motivate consumers to come now
Location message
Localised messages are proven to by noticed by consumers
UGG
M&Ms
Adidas
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