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DATA POINTS USED
Lacoste
Lacoste used StoreBoost to drive customer visits to their Westfield London store with a new collection launch. The campaign featured 5 creative variations and used real-time occupancy data from the store to show current queue time to potential customers and encourage visits.
+7%
Average Footfall uplift
+64%
Increase in all product sales
x11
ROI
Creative
Creative
The campaign ran with a creative featuring a new collection in collaboration with National Geographic. The creative included these dynamic elements;
Clock- showed consumers the posters are live
Queue time - indicated when footfall was low to motivate consumers to come now
CTA message – highlighting the new collection
“StoreBoost showed the effectiveness of proximity based OOH for our latest promotional campaign, delivering outstanding results”
— Laurene Pellegrini - CEO Lacoste UK
Nespresso
Casamigos
On Running
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