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![](https://static.wixstatic.com/media/4ab859_56f95af05a744899bc0556288d9b33fd~mv2.jpg/v1/fill/w_1220,h_500,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/4ab859_56f95af05a744899bc0556288d9b33fd~mv2.jpg)
PIMM'S
London
Real-time pub occupancy data provided by the StoreBoost sesnor allowed Pimm’s to deliver a unique Pimm’s ‘o’ clock campaign. The occupancy data activated creative for the nearest pub with space to get a seat. The campaign ran on roadside digital panels in proximity to the pubs participating in the campaign.
Results
![](https://static.wixstatic.com/media/4ab859_fc7cf03800c9428da35b8f0a154a5594~mv2.gif)
![](https://static.wixstatic.com/media/4ab859_fc7cf03800c9428da35b8f0a154a5594~mv2.gif)
![](https://static.wixstatic.com/media/4ab859_fc7cf03800c9428da35b8f0a154a5594~mv2.gif)
![](https://static.wixstatic.com/media/4ab859_fc7cf03800c9428da35b8f0a154a5594~mv2.gif)
Campaign ran for 2 weeks featuring 14 pubs
First real-time data campaign for Diageo
+13% YOY average sales uplift across all pubs
+7% average uplift in footfall across all pubs
![](https://static.wixstatic.com/media/4ab859_59e6daae9cfe46abbc33540177c4bd3e~mv2.jpeg/v1/crop/x_0,y_73,w_1498,h_870/fill/w_620,h_360,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/4ab859_59e6daae9cfe46abbc33540177c4bd3e~mv2.jpeg)
Pimm's-o-Clock campaign
CANNES MEDIA LIONS 2016
Silver - Use of Technology Award
![PM0740_No.1_040915_10s_1080x1920_EMPTY_TO_HALF_02.jpg](https://static.wixstatic.com/media/4ab859_a5987605adb146c8a60df9a03b0108c4~mv2.jpg/v1/fill/w_56,h_100,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/PM0740_No_1_040915_10s_1080x1920_EMPTY_TO_HALF_02.jpg)
![Pimms 2.png](https://static.wixstatic.com/media/4ab859_395d8aed939541659600411cd3f572b7~mv2.png/v1/fill/w_56,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Pimms%202.png)
The creative featured a location aware message and dynamic copy indicating the current occupancy of the pub.
Creative
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