LACOSTE
Westfield London Mall
Lacoste used StoreBoost to help drive customer visits to their Westfield London store for a new collection launch with National Geographic. The campaign featured 4 creative variations and used real-time occupancy data from the store to show current queue time to potential customers and encourage visits.
Results
Dynamic Ad - New collection with live queue time
Total impressions delivered 91,115
Return on investment x11 ROI
Average footfall uplift +7%
+64.5% increase in sales
“StoreBoost showed the effectiveness of proximity based OOH for our latest promotional campaign, delivering outstanding results”
Laurene Pellegrini - CEO Lacoste UK
// New collection creative
The campaign ran with a creative featuring a new collection in collaboration with National Geographic. The creative included these dynamic elements;
Clock
Shows consumers the posters are live
Queue time – Low / High
Indicating when footfall was low to motivate consumers to come now
CTA message
Highlighting the new collection