Westfield London Mall
Currys ran a StoreBoost campaign featuring the expertise and help offered by their staff. Using real-time occupancy data from StoreBoost sensors in the store the campaign activated when customer advisors were available to aid and serve customers.
Average +7% increase in footfall to store
67% of campaign days saw increase in footfall to store
Shopper purchase intent up +9% during campaign
Total impressions delivered 225,882
// Staff help creative
The campaign ran for two weeks with an ad
encouraging shoppers to engage with Curry's
tech experts at times when they were less busy.
Shows shoppers the posters are live
Queue time – Low / High
Indicating when footfall in the store was low to motivate consumers to come now
Staff available to help message
Using the occupancy data from the store