CURRYS
Westfield London Mall
Currys ran a StoreBoost campaign featuring the expertise and help offered by their staff. Using real-time occupancy data from StoreBoost sensors in the store the campaign activated when customer advisors were available to aid and serve customers.
Results
Average +7% increase in footfall to store
67% of campaign days saw increase in footfall to store
Shopper purchase intent up +9% during campaign
Total impressions delivered 225,882
// Staff help creative
The campaign ran for two weeks with an ad
encouraging shoppers to engage with Curry's
tech experts at times when they were less busy.
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Clock
Shows shoppers the posters are live
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Queue time – Low / High
Indicating when footfall in the store was low to motivate consumers to come now
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Staff available to help message
Using the occupancy data from the store