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Westfield Malls

Lego used StoreBoost to drive incremental customer visits to their Westfield Stratford store outside of peak times. The campaign ran after the summer school holidays and featured 5 separate ads with dynamic messaging to encourage visits to the store.


Dynamic Ads - Offers and sign-ups with live queue time


Total impressions delivered 534,528


+12.8% increase in all product sales


Ad recall on digital screens 63%


Awareness of store location +30% during campaign 

The campaign ran with 4 different ads. The creative included these dynamic elements;

Direction to store

Messaging to direct shoppers to store

Queue time – Low / High

Indicating when footfall was low to motivate consumers to come now


As part of the test and learn we undertook ‘dipstick’ brand research during and post the campaign. We interviewed 30 customers during the campaign and 31 customers post campaign in the mall asking them a set of 11 questions.


During campaign

Post campaign


First mention brand awareness


Spontaneous ad awareness


Prompted ad attribution (digital screens)


Lego purchase intent


Store location awareness


Ad recognition

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