EE
Westfield London Mall
EE used StoreBoost to support the launch of the new Samsung Galaxy 22 mobile phone. The campaign used real-time footfall data from the store to activate the campaign when the store was not busy. The store saw a positive footfall uplift and outperformed the mall during the campaign period.
Results
Impressions delivered 491,119
+8% footfall increase to store
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+29% max footfall increase in 2 hour window after advertising
+24% increase in purchase intent
Ad recall on digital screens +25%
“The StoreBoost campaign drove strong footfall and brand results and we are excited to collaborate on more innovative projects in the future”
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Katie Fleming - retail marketing EE
// Galaxy 22 creative
// Staff creative
The campaign ran with a creative featuring the new Samsung Galaxy 22. The creative included these dynamic elements;
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Clock
Shows consumers the posters are live
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Queue time – Low / High
Indicating when footfall in the store was low to motivate consumers to come now
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Welcome message
Localised messages are proven to by noticed by consumers
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Staff available to help message
Using the occupancy data from the store
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