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DECIEM
Westfield London Mall
Deciem used StoreBoost to drive customer visits to their Westfield London store. The campaign used real-time occupancy data from the store to show a free consultation ad when the store was not busy. In addition, a product gift ad displayed when the mall footfall was indexing +10% higher than average.
Results





Ads for gifting and consultations
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Average footfall uplift +5%
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+18% increase in all sales
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Ad recall digital screens +116%
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Total impressions delivered 374,424


// Consultation creative

// Gift creative
The campaign ran for three weeks with two creatives;
One featuring a consultation offer that activated when the store was not busy.
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One featuring a gifting offer that activated when the mall was busy.
Creative
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