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Westfield London Mall

Deciem used StoreBoost to drive customer visits to their Westfield London store. The campaign used real-time occupancy data from the store to show a free consultation ad when the store was not busy. In addition, a product gift ad displayed when the mall footfall was indexing +10% higher than average.


Ads for gifting and consultations

Average footfall uplift +5%

+18% increase in all sales

Ad recall digital screens +116%

Total impressions delivered 374,424

// Consultation creative

// Gift creative

The campaign ran for three weeks with two creatives;


One featuring a consultation offer that activated when the store was not busy.

One featuring a gifting offer that activated when the mall was busy.

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