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National Malls

Boots used StoreBoost for their Christmas campaign at key stores across UK malls. Footfall was measured by the StoreBoost sensors in store. The campaign delivered a countdown to Christmas creative and a direction to store message. All nine stores saw a positive footfall uplift during the 2 week campaign.


Dynamic Ad - countdown to Christmas


Average footfall uplift across nine stores +21%


64% of the campaign days saw positive 2hr footfall uplift


60% of shoppers recalled the Boots creative


Winner Outdoor Media Awards 2022 - Tech Innovation Award

StoreBoost helps the omnichannel team optimise media buying and contextual messaging at moments that matter in proximity to our stores.

Ollie Shayer - Head of omnichannel media Boots

Countdown to Christmas

3x creatives featured a countdown to Christmas and a store location in the mall for each of the nine Boots stores.

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