As requested from our partners and customers, we just launched footfall navigation, which can be combined with car navigation.
The basic idea of our footfall approach: When you decide to go to a shop, you will usually walk if it is nearby and drive by car if the shop is not within walking distance. Typically, the max walking time is something like 5 minutes. If you can reach a shop within 5 minutes by foot, you will probably not take the car and walk. If it takes longer, you go by car. The 5 minutes value is just an example, in the campaign settings you can also define any other value.
Having this “hybrid” approach is based on real life habits. Having only car navigation doesn’t make sense, if the customer is 200 meters nearby a shop. Having only footfall navigation also doesn’t make sense, because in real life you often take the car for shopping.
On the map the navigation method is displayed either with a pedestrian icon on the map, or a car icon.
We hope you like it!
Until now we focused on personalizing ads with driving times and distances, with maps on the landing pages. Several times we were asked to also integrate maps in the creatives. We have now launched this as a new feature. Please check our demo map ad here.
Map ads are available as a template in our ad creator tool, or as part of our managed service.
We set up new animated drive-to-store ad demos. They should deliver ideas how geo-personalized ads can look like: Demo Ads
During the past months agencies and advertisers often asked us to offer drive-to-store campaigns as a complete package, including creative creation, media buying and campaign management. As we take customer requirements very serious, we decided to build a new product to meet this demand: drive-to-store campaigns as managed service. After heavy investments in software development and infrastructure, the new service will be available starting from April 2nd. Mode details here: Managed Service
We are changing our company name from LOCLYS to StoreBoost. The new name better describes our mission: Driving more customers to your stores. Furthermore, during the past months we got a very positive feedback from advertisers and agencies. From small ones to very large ones! Therefore, we decided to grow the company and to hire a larger team. Stay tuned, there will be more news soon!
We are happy to announce that we now support export to the next DSP: MediaMath
We are happy to announce that we now support export to the next DSP: Platform 161.
Tomasz Szulkowski, head of Mobext Poland, Havas Media Group, just shared an interesting blog post about the unique drive in-store campaigns that LOCLYS can create:
We are glad to announce that we now also support export to Sizmek. After Adform, The Trade Desk and Pocketmath, Sizmek is the fourth DSP we are supporting. We will add more DSPs shortly.
Based on the questions and projects of the past months, we have put together a FAQ section with the questions we most often hear: