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ADIDAS
Westfield London Mall
adidas used StoreBoost to drive customer visits to their Westfield London store. The campaign ran when either the store footfall was 10% below average or the mall was +10% above average. The messaging updated with a staff availability message when the store was not busy.
Results
Dynamic Ad - Store location and staff availability
+8% footfall increase to store
Estimated shopper reach 65,000
Ad recall on digital screens +30%
The campaign ran with creative featuring the new Ultraboost shoe
Queue time – Low / High
Indicating when footfall in the store was low to motivate consumers to come now and talk to staff
CTA message
Highlighting new store location and staff availability
Creative
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