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Westfield London Mall 

adidas used StoreBoost to drive customer visits to their Westfield London store. The campaign ran when either the store footfall was 10% below average or the mall was +10% above average. The messaging updated with a staff availability message when the store was not busy.


Dynamic Ad - Store location and staff availability


+8% footfall increase to store


Estimated shopper reach 65,000


Ad recall on digital screens +30%   

The campaign ran with creative featuring the new Ultraboost shoe

Queue time – Low / High

Indicating when footfall in the store was low to motivate consumers to come now and talk to staff

CTA message

Highlighting new store location and staff availability

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