Footfall Navigation

As requested from our partners and customers, we just launched footfall navigation, which can be combined with car navigation.

The basic idea of our footfall approach: When you decide to go to a shop, you will usually walk if it is nearby and drive by car if the shop is not within walking distance. Typically, the max walking time is something like 5 minutes. If you can reach a shop within 5 minutes by foot, you will probably not take the car and walk. If it takes longer, you go by car. The 5 minutes value is just an example, in the campaign settings you can also define any other value.

Having this “hybrid” approach is based on real life habits. Having only car navigation doesn’t make sense, if the customer is 200 meters nearby a shop. Having only footfall navigation also doesn’t make sense, because in real life you often take the car for shopping.

On the map the navigation method is displayed either with a pedestrian icon on the map, or a car icon.

We hope you like it!

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